There are attributes of this operation that I really like, and other attributes that seem counter-intuitive to the movement of Anonymous. The most pertinent proponent of Project Mayhem (that I see, and these are just my thoughts as an observer) is this ideal of a reality hacking. Anons work together to hack a website that represents corruption, oppression, hypocrisy, or whatever negative connotative word you would like to use to describe the target. When they hack the website, it is infiltrated and exposed, or merely shut down in order to make the point, in which the point can vary due to the multi-faceted philosophy that is anonymous. When there are inferences to move from virtual hacking to reality hacking, what could stem from this could be infinitesimal as we literally open up another world to the Anonymous movement. This is different than the protest of the Occupiers, or protestors in Guy Fawkes masks at a media event, or Anon marches, or stopping purchases of targeted products, nor am I trying to diminish the value of this support, or this expression, these forms are extremely valuable to the cause and need to continue. However this realityhacking can be read from acts similar Anons storming the Spanish Goya awards show and interrupting airtime, this was a physical interruption for reality, the matrix, shadows on the wall, however you want to name it, or just was a pain in the ass for the puppeteers. What can be taken from this is a new direction of Anonymous, the realityhacking is a seed for many new forms of operations.
The notion of being an Anonymous rat is annoying however, I do understand how rats spread the bubonic plague, and the OP is trying to spread a mind virus, one that awakens the receptors, though this carries negative feelings. A mind virus that brings us to the hive mind, a collective thought process where we work together has its ups and downs. Many people working towards the same goal as a collective is a positive idea, however the five cores of Anonymous fight against the shadow puppeteering that our governments use to make us "like minded". I personally would not want to be considered a rat that infects others. The ultimate goal is to be a person in an egalitarian society that awakens others.
Finding other peoples that SHARE the same thoughts as I do is always a sought after endeavor, and having a private way of discovering these people in the field of reality would only expedite the process, as lurking forums is not always the most efficient. But acting "surreal" at 11:11 is the most efficient way to NOT be anonymous. If the OP would revise this operation, it could be successful.